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Color with Asian Paints: Designer in your pocket

Winner of Gold at the prestigious Digital Crest Awards 2019 for 'Best Use of Interaction Design


Design an application that enables consumers to visualize their dream homes in their choice of color on a digital platform.

This mobile application was conceptualized for Asian Paints, India.

WORK PROJECT: Moonraft Innovation Labs.

CLIENT : Asian Paints

MY ROLE : I was the lead designer for the first phase of the project - from concept pitching till the implementation of Phase 1.

YEAR: 2017 - 2018

DURATION : 3 Months

DELIVERABLES :

UX strategy, Concept Creation, Information Architecture, User flows, Wireframes, Documentation

 
 

Campaign India 2019 - Digital Crest Award winner for 'Best Use of Interaction Design'

More than 1 million downloads. The application fared well in the market with an average Google Playstore rating of 4 and one million+ downloads


Phase 1 Design Concept

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