Experience
Product Designer, Dave, USA | June 2021 - Present
User Experience Designer, San Jose State University Research Foundation, San Jose, USA | March 2020 - October 2020
Designed a mobile application for an autonomous vehicle project (in association with an industrial client).
Developed UX strategy and timeline for the mobile application design and user testing.
Created personas, journey maps, task flows, wireframes and prototypes.
Conducted remote usability testing via Zoom for this prototype for two rounds with 5 participants.
Worked with a multidisciplinary team of industrial designers, occupational therapists, industrial system engineers for optimal functionality between vehicle and the mobile application.
Designer, Moonraft Innovation Labs, Bengaluru, India | Feb 2016 - Jan 2018
As a designer at this design studio, I worked on diverse set of projects for various clients. My responsibilities included engaging with clients to understand business goals, generating design concepts, task flows, wireframes, prototype and visual design. I also collaborated with front-end development team to ensure accurate translation of design during development process. Some specific examples are as follows:
Led design team of “Colour with Asian Paints”, a machine-learning based mobile application. Managed the project till launch of first version of the app. Application won Gold award at “Digital Crest Awards 2019” for the best use of interaction design in mobile app
Designed UX for a personal finance mobile application for CGAP (World Bank) targeted towards low-income individuals. Created prototypes and helped with usability testing of the application. Insights from the project were published by CGAP [link to publication]
Contributed to projects such as Beroe Live web platform (visual design), TATA AIG General Insurance website (UX and visual), Taj Hotel website (design concept), Mahindra Finance paperless loan application mobile app (UX and visual), all of which launched successfully.
User Experience Designer, Commonfloor.com - Online Real Estate Platform, Bengaluru, India | April 2015 - Jan 2016
Worked on user experience for a real-estate platform geared towards realtors and property managers and balanced multiple projects with different Project Managers simultaneously, ensuring that the designs meet business goals for all projects.
Revamped the reward system for the realtors. New design made the system more discoverable and simplified reward redemption.
Designed a dashboard for executive team of the company to manage promotions from regional levels to nationwide deals
Design Intern, Tata Consultancy Services, Mumbai, India | June 2014 - Jan 2015
Worked on the in-house customer relationship management (CRM) product revamp.
Outcome of my internship project was restructuring of the information architecture and streamlining of critical task flows within CRM.
Conducted user interviews and used card sorting technique with existing users of CRM.
Designed concepts based on feedback from internal customers of this product